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Keith Lee

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Keith Lee is a Professor of AI and Data Science at the Gordon School of Business, part of the Swiss Institute of Artificial Intelligence (SIAI), where he leads research and teaching on AI-driven finance and data science. He is also a Senior Research Fellow with the GIAI Council, advising on the institute’s global research and financial strategy, including initiatives in Asia and the Middle East.


Keith Lee
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Keith Lee
How we scientifically model 'word of mouth' in rankings

While founding a university (SIAI), I encountered a surprising reality—university rankings, like any evaluative system, are shaped by more than just academic performance. Factors such as institutional branding, media visibility, and methodological choices play a role in shaping how institutions are perceived and ranked. This has led to ongoing debates about how rankings should be structured and whether certain metrics introduce unintended biases.

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